Can an Alcohol-Free Bar Actually Survive? One Just Made It Through Year One.
An alcohol-free bar just made it through year one. The more interesting question may be what people were really coming there for.
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What Does an Alcohol Craving Actually Feel Like? Scientists Asked People to Show Them.
We usually describe an alcohol craving as a thought: I want a drink. New research asked a different question. Where do people actually feel that craving in their bodies?
NEWS & CULTURE
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Is Gen Z Really Drinking Less? It's More Complicated Than That.
Gen Z has been called the sober generation. New data complicates that story. Fewer young adults may drink overall, while some who do drink are doing it more often.
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Are Americans Actually Drinking Less? The Numbers Say Something Is Changing.
Mocktails and sober curiosity may look like trends, but the latest national data suggest something measurable is happening to American drinking.
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Sober Nightlife Is Starting at 7 A.M.
Coffee raves are bringing DJs, dancing, and community into the morning. The bigger story may be what happens when people keep the party and make alcohol optional.
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Brad Pitt Is Drinking Again After Seven Years Sober. What His Story Does, and Doesn't, Mean for Yours.
Brad Pitt says he is drinking again after seven years sober, sparking debate about moderation and the "seven-year itch." Here is what his story does, and does not, mean for yours.
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