If You Want Someone to Drink Less, Is Scaring Them the Best Way to Do It?
A strong alcohol warning can get someone's attention. But new research asks a harder question: does it also leave them feeling capable of changing?
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What Does an Alcohol Craving Actually Feel Like? Scientists Asked People to Show Them.
We usually describe an alcohol craving as a thought: I want a drink. New research asked a different question. Where do people actually feel that craving in their bodies?
NEWS & RESEARCH
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Everyone Keeps Talking About Gen Z Drinking Less. But Look Who’s Drinking More.
America may be drinking less overall, but a new national study found one age group moving in the opposite direction: adults ages 50 to 64.
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How Much Does Alcohol Actually Raise Your Cancer Risk?
Alcohol is a proven carcinogen, but cancer risk is not a switch that flips from safe to dangerous. Here is what the evidence actually says about dose, cancer type, absolute risk, and what changes when you drink less or stop.
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Does “Alcohol-Free” Actually Mean No Alcohol?
Nonalcoholic beer. Dealcoholized wine. Alcohol-free. 0.0%. They sound like different ways of saying the same thing. They aren't necessarily.
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The World Started Drinking Less. Alcohol Companies Were Preparing for the Opposite.
Distillers filled warehouses with whiskey, Scotch and cognac based on what they thought we would drink years later. Then drinking culture changed.
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What Happens to Your Liver When You Stop Drinking?
The liver has an extraordinary ability to recover after alcohol is removed, but recovery depends heavily on how much damage already exists. Here is what the research actually shows.
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Do Alcohol-Free Drinks Actually Help You Drink Less? Here's What the Research Says
Replacing your usual drink with something alcohol-free sounds almost too simple to make a difference. New research suggests it can work, but why it works may depend on what you were actually looking for in the drink.
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Is Wine Really Healthier Than Beer? A Huge Study Just Reopened the Debate
A huge new study found lower mortality among low-to-moderate wine drinkers while beer, cider and spirits showed the opposite pattern. Does that mean wine is healthier? Not so fast.
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What Happens to Your Brain When You Stop Drinking?
The brain does not recover from alcohol on one universal timeline. Here is what research shows about cognition, neuroplasticity, brain structure, cravings, and what may improve after you stop drinking.
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Can Loneliness Make You Drink More? Scientists Just Found a Clue in the Brain
A new study found that social isolation changed alcohol drinking in mice and identified a brain circuit that may help explain why. The human story is more complicated.
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Alcohol Is Entering Its Wellness Era. But Can a Drink Actually Be “Healthy”?
Low sugar. Low carb. Gluten-free. Electrolytes. Alcohol is borrowing the language of wellness, but a healthier feature and a healthy drink are not necessarily the same thing.
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People Are Drinking Less. Is the World Rethinking Alcohol?
New data from the United States adds to a much bigger story. Across countries, generations and beverage companies, the relationship with alcohol appears to be changing.
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The Wine Industry Is Changing. Here's Why That Matters for Your Sobriety.
Traditional wine sales continue to soften while alcohol-free alternatives grow. Here's what that shift says about culture and why you may be less alone than you think.
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